CalSPRA’s Excellence in Communication Awards program recognizes the successful efforts of education agencies and the communication professionals in producing materials and services that meet the information needs of communities throughout our state. It is open to those who serve in communication and public relations roles in K-16 educational institutions.
This year’s Excellence in Communication awardees will be recognized at the 2021 Virtual CalSPRA Annual Conference Awards Banquet.
Any person with public relations, communications, and/or publication responsibilities in public or private K-16 education may submit entries for consideration.
Award entries must have been created, implemented, and measured between July 1, 2019 and December 31, 2020.
There are three primary categories, with multiple opportunities to submit within each.
A comprehensive program or campaign is a fully developed communication, marketing, or engagement effort that included multiple tactics. Entries will be judged on their application of the four-step PR process.
Specific activities or action taken as part of a formal campaign or independently. Entries are judged based on a short, written description of the entry’s purpose as well as writing quality and/or layout and design.
This award is the entry from the Comprehensive Programs or Campaigns with the overall highest score.
Recognizes a school communication professional with 5 or more years’ experience in school PR, who has distinguished professional accomplishments, service to CalSPRA and service to the profession. Nominations should address the candidate’s contributions to the field of school communication and commitment to improving the field. The CalSPRA executive board selects the winner.
Recognizes a school communication professional with 1-4 years’ experience, who already has demonstrably contributed to the profession and is expected to continue advancing the profession. The CalSPRA executive board selects the winner.
Submissions in the Comprehensive Program or Campaign category will be judged based on entries’ application of the four-step PR process:
Submissions in the Tactics category will be judged based on a short, written description of the entry’s purpose as well as writing quality and/or layout and design.
Submissions in the Special Recognitions category are selected by the CalSPRA executive board based on the submissions received and alignment to the eligibility requirements of the award.
To ensure objectivity, with the exception of the Special Recognitions, no current CalSPRA executive board members will take part in any aspect of judging. Volunteer judges who are practicing public relations professionals will be assembled by Kindra Britt, CalSPRA immediate past president.
To further ensure fairness in submission evaluation, judges will now take into consideration an entry’s total budget (i.e., available resources) and size of district.
Submissions will be scored on a 100-point scale and awarded a “Merit” level if the combined score is between 80-90 points. Submissions scoring 90 or higher will be awarded at the “Excellence” level. The categories are not competitive, so some categories may have multiple winners, while some may have none.
You may enter as many pieces of your work as you want before the 11:59 p.m. deadline on January 24, 2021. To enter, please visit the Awards Application Portal (click here). You will need to create a login the first time you enter the site, and mail your payment by the entry deadline to:
Make checks payable to: CalSPRA
Send checks to:
California School Public Relations Association (CalSPRA)
10265 Rockingham Dr Ste 100 PMB 5060
Sacramento, CA 95827
Announcements will be made by March 5, 2021 (except for the Special Recognitions) and all winners will be honored virtually at the Awards Gala, during our annual conference on Thursday, March 11 at 5:00 p.m.
Email Kindra Britt at firstname.lastname@example.org