Accreditation in Public Relations (APR)
Are you ready to take your skills to the next level? Do you want to stand out as a public relations professional? Earn your Accreditation in Public Relations (APR)!
Why should you get your APR?
"I pursued my APR because I wanted to approach my practice with more intentionality, be more strategic about my communications efforts on behalf of the school district, and to make sure my work is targeted and effective. The accreditation process brings a very practical, real-life component that was missing from my master’s program in communications. Since completing the APR process, I have noticed a difference in my approach to my work, with increased confidence and credibility in my planning and execution. Finally, I serve as a mentor to other school PR professionals, and bolstering my knowledge and understanding of the field has only helped me become a better resource to others. "
Christine Paik, APR
Chief Communications Officer
Poway Unified School District
CalSPRA Regional Chair-San Diego/Imperia“Pursuing and earning my APR completely transformed the way I approach my work and my credibility and confidence at a leadership table. As an APR, your work becomes more consistently proactive and strategic and is grounded in the high-quality work and ethical standards that accreditation represents.”
Jennifer Dericco, APR
"Earning my ARP was an inspiring process that helped solidify my passion for the profession and build a stronger foundation for my day-to-day work."
Stacy Brandt, APR
San Diego County Office of Education
“I pursued my APR to expand my PR knowledge and create promotional opportunities and partnerships. It also aligned with the Master’s in PR program I was working on. Earning my APR opened opportunities and I landed a director of communications role for the BEST school district in California!”
Diana Meza, APR
“Achieving my APR solidified communication best practices in my work and elevated my credibility in the organization and across the region. The APR certification is not education industry-specific and is professionally advantageous across multiple sectors.”
Dina Gentry, APR, MBA
Director of Communications
El Dorado County Office of Education
So what does it take to get started? The process to earn your APR is multi-phased and can be broken down into four steps:
Panel Presentation Resources
APR Maintenance Resources
If you have any additional questions or are interested in pursuing your APR, please contact CalSPRA APR Chair Heather McGowan at email@example.com.