The CalSPRA extended board worked together over a two-year period to develop a new, three-year strategic plan for the association that sets the direction and priorities for our organization. During two separate strategic planning sessions and member survey, board members reviewed our previous multiyear plans, survey data, membership, financial and other association trends.

The finished plan sets long-range goals that will help our organization maximize resources for our network of professionals, enhance and better demonstrate value to our members, and help position our organization in ways that advance the field of school communication in our state.

Click on the goal below for additional information about the associated strategies and tactics.

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