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As part of our strategic plan, we are dedicated to providing high quality professional development and connection opportunities to school communicators throughout California. Most of the webinars listed below were selected from among the top-rated sessions at the most recent in-person conference. Unless otherwise noted, all of the events below will be offered online.

 

Accreditation in Public Relations (APR)  - related APR items have been noted in the list below in italics for those in the APR process or maintenance of their APR.

 

Annual Calendar of Events (2024-25)

August

  • August 1 - Orientation: Making the Most of Your CalSPRA Benefits, 12:00-1:00 pm Register Here
  • August 7 - Webinar: Capturing Moments, Respecting Privacy: Navigating Student Media Releases and Creative Alternatives (Conference Call Back - Highly Rated 2024 Conference Session), 11:30am-12:30 pm Register Here
    • APR KSAs: Ethics and Law; Managing Relationships (Media Relations, Internal Stakeholders); Leading the PR Function (Management Skills and Leadership); RPIE
  • August 19 - Webinar: Roping in the Wild West of your District Crisis Comms (Conference Call Back - Highly Rated 2024 Conference Session), 11:30am - 12:30 pm Register Here
    • APR KSAs: Managing Issues and Crisis Communications, Leading the PR Function (Management Skills and Leadership); RPIE with an emphasis on Planning; Communication Models and Theories
  • August 30 - Office Hour: Call for Presenters, Awards Program Preview, and General Questions, 9:30-10:30 am Register Here

September

  • September 13 - Webinar: Decision 2024: When Campaigning Comes To Campus (Conference Call Back - Highly Rated 2024 Conference Session), 11:30am-12:30 pm Register Here
    • APR KSAs: Ethics and Law, Leading the PR Function (Management Skills and Leadership); Managing Relationships; RPIE; Communication Models and Theories 
  • September 25 - Webinar: Value of Youth Voter Education (Conference Call Back - Highly Rated 2024 Conference Session), 11:30am -12:30 pm Register Here
    • APR KSAs: Business Literacy (Knowledge of how PR supports and aligns with organizational goals and objectives); Managing Relationships; RPIE
  • September 27 - Office Hour: General Questions, 9:30-10:30 am, Register Here
October
  • October 8 - Webinar: Beyond Fundraising: Education Foundations as Communication Partners and Advocates (Conference Call Back - Highly Rated 2024 Conference Session), 2:00-3:00 pm Register Here
    • APR KSAs: RPIE; Business Literacy; Managing Relationships
  • October 22 - Webinar: Amplifying Impact: The Power of Communication Interns (Conference Call Back - Highly Rated 2024 Conference Session), 2:00-3:00 pm Register Here
    • APR KSAs: RPIE; Business Literacy; Managing Relationships; Leading the PR Function
  • October 25 - Office Hour: Award & Conference Submissions, 9:30-10:30 am, Register Here

November

  • November 1 - Orientation: Making the Most of Your CalSPRA Benefits, 10:00-11:00 pm Register Here
  • November 6 - Webinar: District Branding: Unify your Voice and Identity (Conference Call Back - Highly Rated 2024 Conference Session), 12:00-1:00 pm Register Here
    • APR KSAs: RPIE; Business Literacy; Leading the PR Function; Communication Models and Theories; Managing Relationships
  • November 18 - Office Hour: General Questions, 9:30-10:30 am, Register Here
  • November 21 - Webinar: IMPACT 360°: Engaging Communities for School Bonds (Conference Call Back - Highly Rated 2024 Conference Session), 11:30am-12:30pm Register Here

December

  • December 2 - Webinar: Innovative Communication for Equity - Unlocking Parent Empowerment through Community Schools (Conference Call Back - Highly Rated 2024 Conference Session), 11am-12pm
  • December 12 - Special Event - Holiday Idea Exchange: Bring your best tip, tool or idea that helps in your role and share it with the group (2-4 pm)
  • December 19 - Office Hour: General Questions, 9:30-10:30 am Register Here

January

  • January 10 - Webinar: Cultivating Your Leadership as a PR Pro (Conference Call Back - Highly Rated 2024 Conference Session), 11:30am-12:30 pm Register Here
    • APR KSAs: Leading the PR Function; Business Literacy
  • January 22 - Webinar: In My School PR Era (Conference Call Back - Highly Rated 2024 Conference Session), 1:00-2:00 pm Register Here
  • January 30 - Office Hour: General Questions, 9:30-10:30 am Register Here

February

  • February 6 - Webinar: Chess Masters (Conference Call Back - Highly Rated 2024 Conference Session), 2:00-3:00 pm
  • February 14 - Orientation: Make the Most of Your CalSPRA Benefits, 10:00-11:00 am Register Here
  • February 28 - Office Hour: CalSPRA Annual Conference Preview and General Questions, 9:30-10:30 am

March

  • March 4-8 - CalSPRA Annual Conference, San Diego (*$)
  • March 28 - Office Hour: What you Learned at CalSPRA and General Questions, 9:30-10:30 am

April

  • April 8 - Webinar: I’m Fine, Everything is Fine - How to Overcome Your Imposter Syndrome & Own Your Worth (Conference Call Back - Highly Rated 2024 Conference Session),11:30 am-12:30 pm
    • APR KSAs: RPIE (increases confidence and one’s value in the profession); Leading the PR Function; Business Literacy; Maybe: Multicultural and Global Communication (this is under Communication Models and Theories
  • April 24 - Webinar: Humanizing Your Negotiations (Conference Call Back - Highly Rated 2024 Conference Session), 1:00-2:00 pm
    • APR KSAs: RPIE; Business Literacy; Communication Models and Theories; Managing Relationships; Leading the PR Function
  • April 25 - Office Hour: General Questions, 9:30-10:30 am

May

  • May 2 - Orientation: Make the Most of Your CalSPRA Benefits, 10:00-11:00 am
  • May 5 - Webinar: Smarter Not Harder Communications: Making A.I. Work for You (Conference Call Back - Highly Rated 2024 Conference Session), 1:00-2:00 pm
    • APR KSAs: RPIE; Managing Issues and Crisis Communications; Ethics and Law; Leading the PR Function
  • May 21 - Webinar: Public Access: Understanding the Changing Landscape of the Public’s Right to Information, In-Person Interactions, & Your Rights as a District (Conference Call Back - Highly Rated 2024 Conference Session), 12:00-1:00 pm
    • APR KSAs: RPIE; Ethics and Law; Communication Models and Theories; Managing Relationships; Leading the PR Function
  • May 23 - Office Hour: General Questions, 9:30-10:30 am

June

  • Webinar - Conference Call Back - Highly Rated 2024 Conference Session: TBD
  • June 17 - Webinar - Navigating the Storm - Reflecting on a Year of Crisis (Conference Call Back - Highly Rated 2024 Conference Session), 1:00-2:00 pm
    • APR KSAs: RPIE; Managing Issues and Crisis Communications; Leading the PR Function
  • June 27 - Office Hour: National School Public Relations Association (NSPRA) Annual Seminar Preview and General Questions, 9:30-10:30 am
  • Certificate Course - Create an Effective Communication Plan ($) Date TBD
    • APR KSAs: RPIE; Leading the PR Function; Research Concepts, Applications and Analytical Skills; Evaluation of Programs

July

  • National School Public Relations Association Annual Seminar (*$)

* indicates that the event is in person rather than virtual

$ indicates there will be a cost for the event

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