News & Events

Upcoming events

  • February 25, 2019
    Hyatt Regency Sonoma County 170 Railroad Street Santa Rosa, California, 95401
  • October 15, 2018 10:00 AM | Anonymous member (Administrator)

    We are so excited to announce that registration is now open for our annual seminar in 2019! As you know, we switch locations from north to south every year, so we are heading north for 2019. As some of you may have heard, we have selected Santa Rosa as our seminar location. This city is still recovering from the devastating wildfires in 2017, and we learned that one way to help communities rebuild is to bring tourism dollars to help the local economy. CalSPRA is proud to be able to help in this way, and we hope you will join us in this effort. We have selected dates that also give us the best possible rates as we understand how important this is to our membership.

    Our seminar will be February 25-27, 2019. Early travelers can book the conference rate starting on Sunday night, and the rate does carry through Wednesday night as well. Hopefully you can come in early or stay longer to enjoy all that beautiful Sonoma County has to offer.

    We have many exciting things planned and we will be updating you regularly about programming, keynotes and awards in the near future. For now, registration for the seminar and hotel rooms are open so please visit here to register today!

  • September 17, 2018 5:30 AM | Anonymous

    The California School Public Relations Association (CalSPRA) wishes all of you a happy new school year! Thank you for your continued involvement in the CalSPRA organization. Without you, the organization's commitment and support of public education would not be possible.

    We know that you've been eager to send in your membership for the school year and are excited to inform you that the 2018-19 CalSPRA Membership Drive is now open on the CalSPRA website. 

    CalSPRA is growing faster than ever and in order to provide the best customer service and value to members, we are embarking on a new membership platform. In this platform, we encourage you to register online as it is the quickest way to jumpstart all of the membership perks. Once registered for membership, you will be asked to complete an online profile, including photo, to help develop a comprehensive membership directory that will be available on our website and, in the near future, our new app!

    Click here to register today!

    Renew your membership to ensure you retain access to the Listserv, a "lifeline" for daily networking and mentoring with colleagues from across the state; access to the Annual Excellence in Communications Awards program; networking with superintendents, communications, educators, and industry thought leaders; discounts to member networking and professional development events; and access to the members-only resources on our website. 

    Below are current rates for the different levels of memberships:

    Institutional: $250

    Individual: $150

    Additional Members (after the three allowed with the institutional membership): $50

    Student: $25

    CalSPRA membership also gets you reduced registration fees at various events, including our annual conference. Planning for the 2019 CalSPRA Annual Seminar & Awards Banquet in Santa Rosa is underway, so stay tuned for more information very soon!

    Please also take time to review the National School Public Relations Association membership information here and consider investing in your professional future by joining its team as well!

    We look forward to another successful year in CalSPRA!

    Please do not hesitate to contact us with any other questions or concerns at caschoolprassociation@gmail.com.

  • September 17, 2018 4:30 AM | Anonymous

    Welcome to our new CalSPRA website! We hope this change will allow our members easier registration, a more comprehensive member directory, and much more! 

    We look forward to expanding this site to offer our members the resources and support they need to be the best school communicators in the country!

  • March 08, 2018 9:30 AM | Anonymous


    This year, the CalSPRA board recognized two individuals as part of the annual Excellence in Communications Awards. These special recognitions for leaders in our field honor one person who is newer to the profession and one who is a veteran. School communications professionals from the New York School Public Relations Association judged the individual awards. 

    The Emerging Communicator award is intended for a school communications professional with 1-4 years’ experience, who already has demonstrably contributed to the profession and is expected to continue advancing the profession.  

    The Communicator of the Year award recognizes a school communications professional with five or more years’ experience in school PR, who has distinguished professional accomplishments, service to CalSPRA, and service to the profession.

    The 2017-18 Communicator of the Year is Tim Herrera, communications director for the Sacramento County Office of Education.

    There were a whopping four letters of nomination suggesting Tim for this award.

    Peter Birdsall, executive director of the California County Superintendents Educational Services Association, praised Tim for his work helping CCSESA establish consistent messaging across the state on key issues and called Tim “the ‘go to’ resource for CCSESA staff on communications planning.”

    A principal wrote in her nomination of Tim for this award that Tim “is wise, perceptive, and demonstrates excellent communication skills and easily develops relationships with colleges. He is a tireless professional in whom one can trust to act in the best interest of both the organization and the individuals who work in that organization.”

    Former CalSPRA President Dan Thigpen said: “Tim has worked hard to share his experience with other public relations practitioners, including as a frequent presenter at CalSPRA workshops. He makes extra time to showcase his hard-working team’s projects in CalSPRA’s annual awards program, and relishes the chance to mentor young professionals navigating the field. At SCOE, he takes the same generous approach, making himself available 24-7 to our area’s smaller districts, which often do not have their own communication professional on staff.”

    Tim is a seasoned professional with experience in communications, journalism and media relations, able to effectively communicate positions and policies. He’s an effective problem solver with excellent written, verbal communication and leadership skills who has extensive experience in all aspects of media thanks to previous work as a radio reporter and news director, television reporter and anchor, newspaper columnist and author, and now as a communications specialist.

    In addition to his gig as communications director, Tim is an adjunct instructor for Penn State World Campus and National University. He’s the author of 10 books.

    Tim holds a BA in journalism from Penn State and a Master’s in Strategic Communications from National University.

    One of the judges had a special message for Tim: “Thank you for all of your efforts in public relations! It is wonderful to see people mentoring newcomers, sharing PR knowledge with smaller districts and presenting internally and externally.”

  • March 08, 2018 9:00 AM | Anonymous


    This year, the CalSPRA board recognized two individuals as part of the annual Excellence in Communications Awards. These special recognitions for leaders in our field honor one person who is newer to the profession and one who is a veteran. School communications professionals from the New York School Public Relations Association judged the individual awards.

    The Emerging Communicator award is intended for a school communications professional with 1-4 years’ experience, who already has demonstrably contributed to the profession and is expected to continue advancing the profession. 

    The Communicator of the Year award recognizes a school communications professional with five or more years’ experience in school PR, who has distinguished professional accomplishments, service to CalSPRA, and service to the profession.

    The 2017-18 Emerging Communicator of the Year is Sara Sandrik Goins, public information officer for the Merced City School District.

    Sara joined the Merced City School District team in April 2016. Sara’s superintendent, Dr. RoseMary Parga Duran, said “within a few short weeks” of her hire, Sara “not only changed the public’s perception of our district in a positive way, but she also changed how we communicate. The public, and more importantly our families, now have access to district news and events via Facebook, Twitter, YouTube, and Instagram…. Sara’s outreach to our families has resulted in more parents becoming involved in their child’s education, whether if be attending more school events, volunteering at their child’s school, or steeping up to be a voice at our Local Control and Accountability Plan meetings.”

    Sara’s work resulted in the Merced City School District being awarded a 2016 Golden Bell Award – the district’s first time being recognized with such a prestigious award.”

    Sara has presented at past CalSPRA events and regularly collaborates with her Central Valley peers.

    She came to school PR from the TV news world, having anchored weekend newscasts for Central California’s ABC30 and reporting during the week.

    Before moving to Merced, she worked at KYMA in Yuma, Arizona and KGO-ABC7 in San Francisco.

    Sara attended Stanford University and graduated with honors with a major in American Studies, a focus in Policy, Politics, and Economics, and a specialization in Race and Ethnicity.

    One of the judges had this to say about Sara: “It’s very exciting that Sara is not only serving the district, CalSPRA and NSPRA, but also helping other districts to hire their own PR specialists. She has made herself indispensable to her district and is situating herself to be a strong presence on the state and national level.”

  • Home
  • News & Events
Powered by Wild Apricot Membership Software