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  • November 24, 2021 5:49 PM | Anonymous member (Administrator)
  • November 03, 2021 5:44 PM | Anonymous member (Administrator)

    In line with our strategic goals, we are establishing a series of committees and we need your help.

    Why in a year like this would someone decide to do one more thing?

    • If you have ever considered serving in a board position but felt you wanted to ease into that commitment or wanted more experience first, this is a great place to start 
    • These working groups will be contributing to the advancement of CalSPRA and will benefit the entire state
    • Committees are also a great way to meet additional members and develop a broader professional network
    • In a year where many of us are reacting to the latest crisis, this is positive, proactive work

    Some committees will need chairs, all will need interested and excited CalSPRA members to drive the work forward. If you have any questions about workload or expectations, please do not hesitate to reach out and ask. 

    Review the Committee Interest Form


  • September 02, 2021 6:02 PM | Anonymous member (Administrator)


    The California School Public Relations Association (CalSPRA) is pleased to announce the selection of Trinette Marquis, APR as Executive Director. Trinette will begin her new position on September 1, 2021.

    Marquis is an award-winning professional communicator, published author, business owner, and speaker with more than two decades of experience. Currently, Marquis is an adjunct professor for California State University Sacramento and American River Colleges, where she teachers several courses in Communications Studies. Marquis is also a previous board member and past president of CalSPRA.


    “It is an honor and privilege to accept this position as Executive Director. This organization has given so much to me over the years, and I look forward to providing systems of support, training, connections, and service to ensure that members are a guiding light and force for good in their districts and on their campuses,” said Trinette Marquis, APR.


    The position of Executive Director (ED) is a new position for CalSPRA. As a professional organization with more than 500 members, CalSPRA has seen significant growth in membership over the past several years. The ED position has been created to strategically support the growth of the organization and its members and reports directly to the current CalSPRA president. The ED will be critical in raising CalSPRA to the next level, assisting with the development and implementation of  CalSPRA’s multi-year strategic plan.

    As part of its strategic plan, CalSPRA has the following five goals:
    1. Build a reputation as a national leader in school communications
    2. Grow and retain membership
    3. Ensure efficient, effective, and up-to-date systems
    4. Deliver relevant, high-impact programs, resources, and services
    5. Lead for equity

    “On behalf of the entire CalSPRA board, we are so happy that Trinette accepted the position as our first-ever Executive Director. We recognize that her passion for improving communication through strategic and data-driven tactics will add significant value to our organization and membership. As a past board member for CalSPRA, and a consultant serving more than 30 education clients throughout her career, she will bring invaluable experience to our organization and our membership,” said Matthew Jennings, President, CalSPRA.

    Marquis earned her Masters’s Degree in Organizational Communication from California State University and her Accreditation in Public Relations in 2013.


  • June 30, 2020 8:45 AM | Anonymous member (Administrator)

    Your leadership of California’s public schools is a critical component in assuring educational success for all students. As one of five National School Public Relations Association’s Chapter of Distinctions, the California Schools Public Relations Association will prepare your organization to effectively communicate during a crisis or the changes we are facing with Common Core Standards, a bond passage, trustee redistricting, and/or the local control-funding model. An essential way to ensure that your organization has the best possible resources at hand to improve student achievement and build support for education through informing and engaging stakeholders is by purchasing CalSPRA’s Institutional Membership (up to three individuals per institution) for only $250.

    CalSPRA memberships run for an entire year from the date of registration - no matter when you join!

    Join today by visiting here.

  • June 10, 2020 9:35 PM | Anonymous member (Administrator)

    Dear CalSPRA Members,

    The California School Public Relations Association (CalSPRA) stands in solidarity with our black members, friends, colleagues, students, staff, and communities, and their allies. As an influential educational organization with a powerful voice throughout our state and nation, we are committed to not only listening, learning, and sharing the important voice of our black communities, but to take action to help end institutional racism and educational inequities in our country. We have an obligation and an opportunity to help end the racial divide and to help unite and heal. As Nelson Mandela said, “Education is the most powerful weapon which you can use to change the world.” Our role in education has never been more important.    

    If we don’t pivot, we will not see that a movement is happening. A human race movement. A movement that will redefine the way we treat each other, respect each other, and simultaneously honor the lives of those lost, most recently, George Floyd, Ahmaud Arbery, and Breonna Taylor. We have an incredible opportunity and responsibility as school public relations professionals to be stewards of this change, and to truly examine what the system looks like in regards to equity, inclusion, and addressing racism and implicit bias and its role and residence in public education.

    Public relations is a strategic function of leadership, and all of you — all of us — have a position of power and voice through our roles on district or county leadership teams. We have an opportunity to be the voice to strongly say that “black lives matter.” And matter is the minimum; we should be reaching for more. We need to be the allies and the voices to stand up to racial injustice and recognize the role we play in making a systemic change, if we start with how we address it through action in public education. As the voices of your organizations, you can ensure all communications and their corresponding actions align in moving toward real progress.

    We know the last few weeks have been a flood of emotions. But we also know that we are in the midst of a major movement, and our students, staff, and communities are watching to see what we do. Or what we don’t do. What we say and what we don’t say. We hope that you will stand with us, across the state, on behalf of our chapter, to say that we can all do better, and then define what specific actions we will take to implement these changes. Let the conversation begin and then let’s have follow up and follow through. 

    As a CalSPRA board, we are committed to doing our part to reflect and take real action as an organization, both within our own systems and processes, and for being a voice of change and advocacy within our membership, state, and nation. All of our members and the students, families, staff, and community members in our school districts and counties deserve to see action and we will do our part. At our annual retreat this summer, our board will discuss and commit to specific actions through our updated strategic plan and begin communicating and implementing them immediately. If you have any thoughts or specific actions you would like to share with us, we want to hear them. Please email CalSPRA president Jennifer Dericco at jennifer.dericco@gmail.com

    In the meanwhile, here is a great resource to help you get started: Doing Better in Supporting People of Color in PR (SDSU Glen Broom Center). We also invite you to join former CalSPRA president, Stephen Nichols, as he leads an NSPRA member town hall this Friday, June 12 at 11 a.m. titled “Platform for Change” (register here) and will include discussion about racial injustice, system oppression, implicit bias, and how these issues affect members and the communities we serve.

    Remember that we are in this together and, as a collective group, we can make a change that will benefit everyone. Education is powerful. You are powerful. CalSPRA will be powerful in change. 

    Sincerely, 

    Jennifer Dericco, APR, President
    Matthew Jennings, President-elect
    Kindra Britt, Past President
    Jessica Hull, Secretary
    Ryan Foran, Treasurer

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