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  • March 06, 2021 4:27 PM | Anonymous member (Administrator)

    CalSPRA is hosting our first and greatest virtual conference ever, March 11-12.

    Join us for networking, learning, and fun! Visit our conference webpage for more information and to register today. Registration open through March 9.

  • June 30, 2020 8:45 AM | Anonymous member (Administrator)

    Your leadership of California’s public schools is a critical component in assuring educational success for all students. As one of five National School Public Relations Association’s Chapter of Distinctions, the California Schools Public Relations Association will prepare your organization to effectively communicate during a crisis or the changes we are facing with Common Core Standards, a bond passage, trustee redistricting, and/or the local control-funding model. An essential way to ensure that your organization has the best possible resources at hand to improve student achievement and build support for education through informing and engaging stakeholders is by purchasing CalSPRA’s Institutional Membership (up to three individuals per institution) for only $250.

    CalSPRA memberships run for an entire year from the date of registration - no matter when you join!

    Join today by visiting here.

  • June 10, 2020 9:35 PM | Anonymous member (Administrator)

    Dear CalSPRA Members,

    The California School Public Relations Association (CalSPRA) stands in solidarity with our black members, friends, colleagues, students, staff, and communities, and their allies. As an influential educational organization with a powerful voice throughout our state and nation, we are committed to not only listening, learning, and sharing the important voice of our black communities, but to take action to help end institutional racism and educational inequities in our country. We have an obligation and an opportunity to help end the racial divide and to help unite and heal. As Nelson Mandela said, “Education is the most powerful weapon which you can use to change the world.” Our role in education has never been more important.    

    If we don’t pivot, we will not see that a movement is happening. A human race movement. A movement that will redefine the way we treat each other, respect each other, and simultaneously honor the lives of those lost, most recently, George Floyd, Ahmaud Arbery, and Breonna Taylor. We have an incredible opportunity and responsibility as school public relations professionals to be stewards of this change, and to truly examine what the system looks like in regards to equity, inclusion, and addressing racism and implicit bias and its role and residence in public education.

    Public relations is a strategic function of leadership, and all of you — all of us — have a position of power and voice through our roles on district or county leadership teams. We have an opportunity to be the voice to strongly say that “black lives matter.” And matter is the minimum; we should be reaching for more. We need to be the allies and the voices to stand up to racial injustice and recognize the role we play in making a systemic change, if we start with how we address it through action in public education. As the voices of your organizations, you can ensure all communications and their corresponding actions align in moving toward real progress.

    We know the last few weeks have been a flood of emotions. But we also know that we are in the midst of a major movement, and our students, staff, and communities are watching to see what we do. Or what we don’t do. What we say and what we don’t say. We hope that you will stand with us, across the state, on behalf of our chapter, to say that we can all do better, and then define what specific actions we will take to implement these changes. Let the conversation begin and then let’s have follow up and follow through. 

    As a CalSPRA board, we are committed to doing our part to reflect and take real action as an organization, both within our own systems and processes, and for being a voice of change and advocacy within our membership, state, and nation. All of our members and the students, families, staff, and community members in our school districts and counties deserve to see action and we will do our part. At our annual retreat this summer, our board will discuss and commit to specific actions through our updated strategic plan and begin communicating and implementing them immediately. If you have any thoughts or specific actions you would like to share with us, we want to hear them. Please email CalSPRA president Jennifer Dericco at jennifer.dericco@gmail.com

    In the meanwhile, here is a great resource to help you get started: Doing Better in Supporting People of Color in PR (SDSU Glen Broom Center). We also invite you to join former CalSPRA president, Stephen Nichols, as he leads an NSPRA member town hall this Friday, June 12 at 11 a.m. titled “Platform for Change” (register here) and will include discussion about racial injustice, system oppression, implicit bias, and how these issues affect members and the communities we serve.

    Remember that we are in this together and, as a collective group, we can make a change that will benefit everyone. Education is powerful. You are powerful. CalSPRA will be powerful in change. 


    Jennifer Dericco, APR, President
    Matthew Jennings, President-elect
    Kindra Britt, Past President
    Jessica Hull, Secretary
    Ryan Foran, Treasurer

  • November 14, 2019 6:31 PM | Anonymous member (Administrator)

    We're headed to Newport Beach, California from March 12 to March 14. Join us for networking, learning, and fun! Visit our conference webpage for more information about the hotel, area, and to register today.

  • March 15, 2019 12:49 PM | Anonymous member (Administrator)

    Hello CalSPRAns: Nominations for CalSPRA’s open Secretary position on the Executive Board are now open! The newly elected Board member will serve as Secretary for two years, then President-elect, President, and Past President each of the following three years.

    Please read this entire message carefully for instructions, timelines, and additional details.

    WHO CAN NOMINATE? Self-nominations and nominations on behalf of others will be considered.

    WHO IS ELIGIBLE FOR NOMINATION? A candidate must have:

    • Three years in the field of public relations, with one year in school public relations
    • Current professional membership in CalSPRA (associate memberships are not eligible)
    • Evidence of participation in CalSPRA
    • Current membership in NSPRA

    HOW TO NOMINATE:Click here, or copy/paste this link:https://docs.google.com/forms/d/e/1FAIpQLScE4hpAGegLmoQ9bxdYkWIVQbUGVnVZrUG8ZL6lvv7D7cy3_g/viewform?usp=sf_link

    NOMINATION DEADLINE: 11:59 p.m. PST Friday, March 22, 2019. You may edit your nomination questionnaire up until the deadline.

    WHAT HAPPENS NEXT: Nominees will be reviewed by the CalSPRA Nominating Committee, which consists of the Immediate Past President and two other CalSPRA members who have not served on the Executive Board in the past two years. The nominating committee will consider the needs of the organization, discuss nominated candidates’ potential for office, contact potential candidates to confirm interest and ability to serve; and prepare a slate of officers from among candidates whose qualifications meet those outlined inCalSPRA Bylaws Article VII.

    WHEN’S THE ELECTION? The final slate of candidates’ names and spaces for write–in candidates will be e-mailed to all eligible members the week of March 25, 2019.

    QUESTIONS? Contact CalSPRA Immediate Past President Manny Rubio at manuel.rubio@sweetwtaerschools.org or (619) 691-5578.

  • February 05, 2019 10:14 AM | Anonymous member (Administrator)

    CalSPRA and Blackboard Present:

    The San Diego Regional One-Day Professional Development Workshop

    “The Key to Powerful Leadership Communication”

    Join Steve Regur, of Educators Cooperative, for an inspiring and informative day of leadership and communication training. Learn how to make the most impact on your audience, whether it’s your leadership team or your stakeholders, with what you say and how you say it. Steve will dive into different communication styles and how to leverage that knowledge when it comes to working with and leading others. Sponsor Blackboard will also present a case study on how school leaders were able to build trust and confidence in their leadership after successfully communicating during a recent crisis.

    WHEN: Friday, March 15, 2019 from 9am to 2pm

    WHERE: Mission Federal Credit Union Headquarters

    10325 Meanley Drive, San Diego, CA 92131

    Lunch will be provided

    COST: $35 for CalSPRA Members, $45 Non-CalSPRA Members (not sure if you’re a member? Email caschoolprassociation@gmail.com)

    REGISTER: Through the CalSPRA website www.calspra.org/regional-workshops (you must log in to receive member pricing)

    Space is limited! Register Today!

  • October 15, 2018 10:00 AM | Anonymous member (Administrator)

    We are so excited to announce that registration is now open for our annual seminar in 2019! As you know, we switch locations from north to south every year, so we are heading north for 2019. As some of you may have heard, we have selected Santa Rosa as our seminar location. This city is still recovering from the devastating wildfires in 2017, and we learned that one way to help communities rebuild is to bring tourism dollars to help the local economy. CalSPRA is proud to be able to help in this way, and we hope you will join us in this effort. We have selected dates that also give us the best possible rates as we understand how important this is to our membership.

    Our seminar will be February 25-27, 2019. Early travelers can book the conference rate starting on Sunday night, and the rate does carry through Wednesday night as well. Hopefully you can come in early or stay longer to enjoy all that beautiful Sonoma County has to offer.

    We have many exciting things planned and we will be updating you regularly about programming, keynotes and awards in the near future. For now, registration for the seminar and hotel rooms are open so please visit here to register today!

  • September 17, 2018 5:30 AM | Anonymous

    The California School Public Relations Association (CalSPRA) wishes all of you a happy new school year! Thank you for your continued involvement in the CalSPRA organization. Without you, the organization's commitment and support of public education would not be possible.

    We know that you've been eager to send in your membership for the school year and are excited to inform you that the 2018-19 CalSPRA Membership Drive is now open on the CalSPRA website. 

    CalSPRA is growing faster than ever and in order to provide the best customer service and value to members, we are embarking on a new membership platform. In this platform, we encourage you to register online as it is the quickest way to jumpstart all of the membership perks. Once registered for membership, you will be asked to complete an online profile, including photo, to help develop a comprehensive membership directory that will be available on our website and, in the near future, our new app!

    Click here to register today!

    Renew your membership to ensure you retain access to the Listserv, a "lifeline" for daily networking and mentoring with colleagues from across the state; access to the Annual Excellence in Communications Awards program; networking with superintendents, communications, educators, and industry thought leaders; discounts to member networking and professional development events; and access to the members-only resources on our website. 

    Below are current rates for the different levels of memberships:

    Institutional: $250

    Individual: $150

    Additional Members (after the three allowed with the institutional membership): $50

    Student: $25

    CalSPRA membership also gets you reduced registration fees at various events, including our annual conference. Planning for the 2019 CalSPRA Annual Seminar & Awards Banquet in Santa Rosa is underway, so stay tuned for more information very soon!

    Please also take time to review the National School Public Relations Association membership information here and consider investing in your professional future by joining its team as well!

    We look forward to another successful year in CalSPRA!

    Please do not hesitate to contact us with any other questions or concerns at caschoolprassociation@gmail.com.

  • September 17, 2018 4:30 AM | Anonymous

    Welcome to our new CalSPRA website! We hope this change will allow our members easier registration, a more comprehensive member directory, and much more! 

    We look forward to expanding this site to offer our members the resources and support they need to be the best school communicators in the country!

  • March 08, 2018 9:30 AM | Anonymous

    This year, the CalSPRA board recognized two individuals as part of the annual Excellence in Communications Awards. These special recognitions for leaders in our field honor one person who is newer to the profession and one who is a veteran. School communications professionals from the New York School Public Relations Association judged the individual awards. 

    The Emerging Communicator award is intended for a school communications professional with 1-4 years’ experience, who already has demonstrably contributed to the profession and is expected to continue advancing the profession.  

    The Communicator of the Year award recognizes a school communications professional with five or more years’ experience in school PR, who has distinguished professional accomplishments, service to CalSPRA, and service to the profession.

    The 2017-18 Communicator of the Year is Tim Herrera, communications director for the Sacramento County Office of Education.

    There were a whopping four letters of nomination suggesting Tim for this award.

    Peter Birdsall, executive director of the California County Superintendents Educational Services Association, praised Tim for his work helping CCSESA establish consistent messaging across the state on key issues and called Tim “the ‘go to’ resource for CCSESA staff on communications planning.”

    A principal wrote in her nomination of Tim for this award that Tim “is wise, perceptive, and demonstrates excellent communication skills and easily develops relationships with colleges. He is a tireless professional in whom one can trust to act in the best interest of both the organization and the individuals who work in that organization.”

    Former CalSPRA President Dan Thigpen said: “Tim has worked hard to share his experience with other public relations practitioners, including as a frequent presenter at CalSPRA workshops. He makes extra time to showcase his hard-working team’s projects in CalSPRA’s annual awards program, and relishes the chance to mentor young professionals navigating the field. At SCOE, he takes the same generous approach, making himself available 24-7 to our area’s smaller districts, which often do not have their own communication professional on staff.”

    Tim is a seasoned professional with experience in communications, journalism and media relations, able to effectively communicate positions and policies. He’s an effective problem solver with excellent written, verbal communication and leadership skills who has extensive experience in all aspects of media thanks to previous work as a radio reporter and news director, television reporter and anchor, newspaper columnist and author, and now as a communications specialist.

    In addition to his gig as communications director, Tim is an adjunct instructor for Penn State World Campus and National University. He’s the author of 10 books.

    Tim holds a BA in journalism from Penn State and a Master’s in Strategic Communications from National University.

    One of the judges had a special message for Tim: “Thank you for all of your efforts in public relations! It is wonderful to see people mentoring newcomers, sharing PR knowledge with smaller districts and presenting internally and externally.”

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